Any business that produces content will regularly use third party images. Professional photography and illustration adds significant value to any content but third party material must be used under license. Agreeing terms with providers of imagery, for all your intended uses and platforms, can be a confusing and time consuming process. If adequate permission is not received then the risk to your business is significant. The amount of litigation being faced by content creators has risen significantly in recent months.
There are some simple measures that picture professionals and members of the association would apply to your projects.
The PRA as an association representing picture professionals is happy to recommend these to you.
Best Practice Advice for Avoiding Copyright Infringement
For more information on the Code of Practice view our info pack.